The key to the success of any product or company is a winning marketing strategy. But what exactly is a marketing strategy? Simply put, a marketing strategy is a long term plan that focuses on understanding what the customer wants and needs. And then finding the best ways of communicating to them that your company has what they need.
The importance of a winning marketing strategy cannot be overstated. If you put in the time and effort required, you can almost guarantee your business will succeed. A lot of people think a successful marketing strategy requires a certain amount of luck. But the truth is there is very little luck involved at all.
Today we are going to walk you through the five easy steps needed to devise a winning marketing strategy. Stick with us and we guarantee you will notice the difference in your next marketing campaign.
Research Is King
Before you even start creating your product you need to do market research. You might have the greatest product idea in the world but if there is no market demand for it then you have already failed. There are a few key areas you need to look into.
Firstly, you need to see what competitor products or services are already on the market. You need to examine everything about your competition. Pricing, functionality, warranty, return policies, and deals. You need to be prepared to, if not match them on all of these fronts, beat them on it.
Secondly, you need to find your target demographic. A demographic is the type of person your product or service is aimed at. For example, a retirement home’s demographic will be people over a certain age. This is one of the most important steps of market research. Things that will determine your demographic are age range, gender, nationality, race, political leaning, and much more. In a dream world everyone on the planet would use your product or service. But chances are it will be far more targeted.
Find Your Channels
A successful marketing campaign will involve utilizing a number of different advertising avenues. Finding the most effective channels for reaching your target demographic. You will need to plan ahead as well. Plot out your various marketing tactics for a few years. So you can hit the ground running and stay on track.
Narrow down three primary advertising channels. Whichever ones are going to best reach your demographic. This is where you will focus most of your time and money. You will want at least four secondary channels as well. Ones that could reach a broader demographic but won’t require as much attention.
Build Your Profiles
Social media is the ultimate marketing tool in the digital age. At least two of your marketing channels should be social media. And at least one of them should be Instagram. You will want to spend a lot of time constructing your social media profiles and building up a starting follower base.
Once you start posting on your social media channels you will need to try to keep a consistent upload schedule and get as many likes on your posts as possible. A higher level of engagement on your content ensures more potential clients finding your company. We recommend buying followers or like when you first start out to boost engagement. Luckily, you can buy extra likes for Instagram here on Follower24 or Superviral. Websites like this can help you get your posts onto more people’s feeds with ease. Buying likes also ensures your older posts keep appearing through the Instagram algorithm.
Customer Surveys
A good marketing strategy needs to plan for change and failure. Not everything you do will be a success. The important thing is to listen to feedback and plan accordingly. Which is why you need to be conducting customer surveys and using focus groups every step of the way.
These surveys will allow you to get a more accurate picture of what customers think about your marketing and your company. You will need a large sample size to ensure you are getting an accurate picture. Focus groups are best for getting feedback on your marketing content before it launches. Again, ensure you are using a large sample size over multiple focus group sessions.
Content Is King
All the planning in the world is useless if you don’t have engaging content to market your company with. You will want to invest heavily into your marketing content. If you are producing videos for TikTik and Instagram you will want to ensure they are high quality, snappy, and sometimes funny.
For your static marketing you want to ensure you have a recognizable logo for your brand. One that stands out without being too garish. Minimalism is very stylish these days. Less is more. You also want to ensure your marketing contains all the relevant information to properly inform potential customers what you are trying to sell them. But without it being too wordy. Short and to the point is ideal.
